Managing Human Resources 16th Bohlander & Snell Essay

1.Place yourself in the position of general manager of a service department. How might formally written job requirements help you manage your work unit? 2.Discuss the various methods by which job analysis can be completed. Compare and contrast these methods, noting the pros and cons of each. 3.Why is accounting for employee motivation such an important aspect of designing today’s job? 4.The job characteristics model has five components that enhance employee jobs – skill variety, task identity, task significance, autonomy, and feedback. Give an example illustrating how each component can be used to improve the organization and the job of the employee. (Suggestion: Consider your present or a recent job to answer this question.) 5.Figure 4.6 shows the different forms of employee teams. Provide an example of where each type of team can be used. How do teams create synergy. 6.As a small business employer, explain how nontraditional work schedules might make it easier for you to recruit employees. CHAPTER 5 1.Name some companies with whom you have done business. Then discuss how you view their employer brands. Would you want to work for them or not? How might these firms improve their employer brands. 2.More than 50% of all MBAs leave their first employer within five years. Although the change may mean career growth for these individuals, it represents a loss to the employers. What are some of the probable reasons a MBA would leave his/her first employer? 3.In what ways do executive search firms differ from traditional employment agencies? 4.Explain how realistic job previews (RJPs) operate. Why do they appear to be an effective recruitment technique? 5.What contributions can a career management program make to an organization that is forced to downsize its operations? 6.What are some of the barriers to advancement opportunities for women and minorities in many organizations? CHAPTER 6 1.Is there a â€Å"best† employment process stepwise? What steps must come first and last? 2.What is meant by the term criterion as it is used in personal selection? Give some examples of criteria used for jobs with which you are familiar? 3.Compare briefly the major types of employment interviews described in this chapter. Which type would you prefer to conduct? Why? 4.What characteristics do job knowledge and job sample tests have that often made them more acceptable to the examinees than other types of tests? 5.In what ways does the clinical approach to selection differ from the statistical approach? How do you account for the fact that one approach is superior to the other?

Language and atmosphere Essay

Analyse the importance of chapter one of Great expectations with regard to character, plot, theme, language and atmosphere  In modern society, when our children feel boredom creeping over them, they can turn to the technological wonders of our time, such as computers and televisions, and other gadgets and gizmos that have become commonplace in everyday homes. However, in 1861, the time of the great Charles Dickens, there were no such contraptions, and so children and adults alike turned to the entertainment that books had to offer, and would lose themselves in worlds of imagination, fantasy and the impossible. Dickens’s Great Expectations is an excellent example of 19th century literature and was even published by serialization in Dickens’s own magazine; ‘All the year round’. It is a bildungsroman tale that tells the story of a young, poor boy, who is known throughout the novel as ‘Pip’, that has fantastic, and eventually realised dreams of b ecoming a respected gentleman. In chapter one, we are introduced to the rather ‘larger than life’ character Magwitch, the stereotypical criminal who the Victorians all love to hate. Our first impression of Magwitch is, just as Charles Dickens intended, of a frightening and dangerous man whose â€Å"terrible voice† terrifies Pip and immediately turns us, the readers against him. Dickens does this to reinforce the fact that he is, after all, a criminal, and to highlight the clichd views of the general public. This could even be viewed as bitter sarcasm, as, although Dickens is bowing to the public mood, he makes it clear for those who look more closely that he does not share the same opinion. On the other hand, Magwitch is also shown in a comical light, â€Å"I wish I was a frog. Or an eel!† and we even see a kinder and more vulnerable side, â€Å"a man who had been soaked in water, and smothered in mud, and lamed by stones†¦who limped and shivered.† The author shows us these different qualities so that we can obtain a greater understanding of the character and view him in a fairer, more sympathetic light. In addition to this, Dickens gives us subtle hints throughout the chapter that Magwitch, like all people shows weakness; â€Å"he hugged his shuddering body in both arms† and, through Pip’s narration; â€Å"A man whose legs were numbed and stiff†, he tries to make us feel that perhaps even criminals deserve a second chance to be respected pillars of society. It is very important that Magwitch is introduced in the first chapter, rather than a later chapter, as this establishes tension and atmosphere, and creates a compelling hook that will ensure that the following chapters continue to be purchased. And of course, adding a typical â€Å"bad guy† to the equation gives all readers, particularly of the Victorian era, a desperate need to see him beaten! Possibly the most important role that Magwitch plays in Great Expectations is that of the ‘instrument of justice’. When we first meet Magwitch, he is intimidating Pip in the churchyard, and shouts at him that he will only stop his dangerous accomplice from harming him, if he brings him food. When Pip fulfils his end of the bargain, Magwitch returns the favour, only years later, becoming Pips benefactor and enabling him to start a better, wealthier life. Magwitch, however, is not shown justice, as after months of supporting Pip, he is captured, thrown in a jail cell, and later dies of exhaustion. Once again, this underlines the harsh views of the Victorians and the severe attitude towards criminals in the 19th century. We are also introduced to Pip in the opening chapter; the main character in Great Expectations, and the novel’s narrator. The story opens with him remembering himself as a boy, standing alone and crying in a churchyard near the marshes; â€Å"the small bundle of shivers growing afraid of it all and beginning to cry, was Pip†. Dickens depicts him as a harmless, caring boy, so as to draw sympathy from the reader, even though at that point in the story, Pip is content with his common life. When Magwitch is introduced, the narrator Pip presents an interesting relationship between himself and the bullying man. At first, the relationship appears to be based solely on power and fear. The man yells at Pip to get what he wants, a file and some food, and Pip responds, only because he fears for his life. And yet, after they part, the young Pip keeps looking back at the man as he walks away. The image of Magwitch holding his arms around him is remarkably familiar to the initial image of young Pip, holding himself in the cold, alone in the churchyard with the stones of his dead parents. For a moment, the relationship seems to warm. They share a common loneliness, the orphan and the escaped convict. Even while he is afraid, Pip instinctively displays a sympathetic reaction. This initial meeting, between a small boy and a convict, will develop into the central relationship in the book, which will cause Pip’s great expectations of himself to rise and fall. The author’s decision to assume the character of Pip, and therefore write using first person narrative, proves to be very significant in the development of the story.

Hinduism, the Religion as portrayed in Bollywood Cinema Essay

Hinduism, the Religion as portrayed in Bollywood Cinema - Essay Example The author has classified these feature films into four main categories: mythological films, devotional films, Islamic films and the films propagating religious and secular ideals. She has then discussed the characteristic features of each of these categories of cinema under different chapters of the book. According to Dwyer, the Hindu religion in India has always had a strong relationship with the various forms of the artistic expressions. Much before the medium of films came into existence, the traditional forms of the Indian media such as â€Å"drama, poetry, music, dance, painting etc.† have been found to be replete with depiction of Hindu religious practices. This proves that, right from the ancient times, Indian religion has had a significant influence on the different forms of the country’s art. The medium of cinema was no exception to this rule, and the all-encompassing impact of India’s religious culture paved the way for the regular portrayal of the religious practices on the large screen. That is why, Dwyer has considered it important to study the mutual relationship between the Indian religion and the medium of films. In her work she has evaluated the methods in which the medium of cinema has influenced the religious practices in India. She has also tri ed to determine whether Indian films have portrayed the religious rituals in their true form or have modified them while exhibiting these practices to a larger audience. (Dwyer, 2) Dwyer’s book makes significant contributions in other spheres as well. The author has studied the importance of Indian cinema in constructing various national identities related to films. Dwyer has outlined how the cinematic medium has helped to form India’s political identity, its nationalistic zeal, the religious identity and also facilitated the creation of the different religious communities. In his book, the author has further argued that Indian films have not restricted themselves by depicting only the religious rituals, the religious communities and their philosophies. Instead, Indian cinema portrays an Indian society whose customs and practices are grounded in the basic religious ideals of the country. This modern Indian society transcends the political boundaries and religious divid es to register its presence amidst the larger global audience (Dwyer, 2). In 2008, Dwight Friesen (University of Edinburgh) had published a review of Rachel Dwyer’s book in The Expository Times. Friesen has identified Dwyer’s book as an unprecedented effort mainly directed towards evaluating the significance of Indian religion in their cinema. The first chapter of the book traces the origins and development of mythological films in India, while the second chapter describes the same aspects of the feature films belonging to the devotional genre. In the third chapter, the author has described how Indian films have depicted the Islamic religion, culture and their ways of life in the relevant â€Å"Islamicate films†. The fourth chapter has enumerated how Hinduism has significantly influenced the framework and the basic themes of the Indian social cinema. (Friesen, 206) Friesen declares that Dwyer’s book bears testimony to her investigations and research about the subject matter of her work. Friesen has appreciated Dwyer’s knowledge about the evolution of the Indian motion picture industry which is reflected abundantly in the book. As such, Friesen points out that the book has minimal flaws. However, the reviewer rightly identifies that Dwyer has concentrated more on the depiction of religion in Hindi films ( produced in the Bombay film industry) rather than the

Business law Cases Case Study Example | Topics and Well Written Essays - 500 words

Business law Cases - Case Study Example Since the Thai man had bought the books from the publishers, he therefore reserves the right to resell them, an argument which acquitted him from the allegations. The rule exists to protect both publishers and consumers from exploitations by either party. 3. The publishers who were the plaintiff in the case argued that they did not permit the sale of the books in the United States of America, an argument supported by other publishers. However, they fail to recognize that the Thai man had bought the books from the countries thereby purchasing the rights as well allowing him to resell the books wherever he felt like as he did. 4. The defendant produces the receipt of his actual initial purchase of the books from the developing country and argues that after buying the books, he reserves the right to gain financial benefit from them through resale as the first sale rule permits. The effects of the decision are likely to encourage second hand purchase of books thereby denying publishers of financial benefits (Brent 1). 5. The outcome of the ruling is more likely to encourage resale of books thereby encouraging more students to show preference to the second hand books instead of buying new books from bookshops and the publishers. The fact that resale transfers the rights to the new owners, students may also later sell such materials implying that the decisions will result in the recycle of books. 6. The facts in the case are likely to have ripple effects and affect businesses in the world. Currently the technological advancements enables ease of reproduction of materials making resale easier a fact that may encourage reproduction and resale of such material a fact that is likely to affect publishing businesses now than it did in the past. The owner of both the dog and the truck left both unattended, which is a major fact and a key determinant on the case. The predictability of the case results in injury of the victim a fact that compels the owner of both

Obamacare Laid Bare - Charles Krauthammer Essay

Obamacare Laid Bare - Charles Krauthammer - Essay Example Obamacare Laid Bare - Charles Krauthammer Apparently, the enforcement of Obamacare is a national issue that stimulates a wide range of political debate given that such law is perceived as a means of transporting enormous amount of wealth under the present American political system. Despite this perception, US government officials cannot fully express the benefits associated with the health care policy so they could avoid the risk of losing in the elections. As such is the case, they merely implement the law through deception being carried out in the form of hidden taxes, mandates, and penalties that generate excessive payments. Although Obamacare seems to be beneficial since it imposes an affordable health care program, the vested interests of government officials will only heighten the clamor of the citizens to eliminate the cancellation of the law. It seems that majority of the Americans considered the legislation as unfavorable knowing that they will only face an additional burden of financial responsibilities. This is pa rticularly unfair for those Americans who have low income considering that most political leaders support the law only to exercise political control and influence of governing their nation’s wealth. The disadvantages of Obamacare only outweigh its advantages as the cancelled policies are more politically-driven in falsifying the essential nature of implementing the law. Certainly, the insurance buyers would later on realize that their taxes and premiums have been raised.

Ophthalmic Care Essay Example | Topics and Well Written Essays - 2750 words

Ophthalmic Care - Essay Example This is to distinguish the normal elevation of intraocular pressure seen in otherwise normal individuals. Measurement of intraocular pressure is thus one of the first completely new skills that a new ophthalmic nurse practitioner must master. Therefore, knowledge about it is important. Measurement of the intraocular pressure in a large number of normal subjects reveals a normal distribution extending from pressures of 10-12 mmHg to 25-28mmHg (Rossetti et al., 2008, 1053). The pattern of distribution fits a Gaussian curve, so that the majority of subjects have a pressure of about 16mmHg. For clinical purposes, it is necessary to set an arbitrary upper limit of normal. By and large, the eye can stand low pressures remarkably well, but when the pressure is abnormally high, the circulation of blood through the eye becomes jeopardised and serious damage can ensue. For clinical purposes, an upper level of 21 mmHg is often accepted. Above this level, suspicions are raised and further invest igations undertaken. Thus measurement of IOP is a significant initial clinical diagnostic step that determines further course of action in such patients (Collaer, Zeyen, and Caprioli, 2005, 196-200). Many nurses need to practice the skill of this measurement since accuracy is a very important parameter leading to the further steps in the ophthalmic care pathway. Rationale Now, the question is, why I have chosen measurement of intraocular pressure to demonstrate my skill as a new specialist nurse. Glaucoma is second only to cataract as a leading cause of global blindness and is the leading cause of irreversible visual loss, largely due to primary open-angle glaucoma (POAG). In 2002, it was estimated that 161 million individuals worldwide had visual impairment and 37 million were blind. Glaucoma accounted for 12.3% of global blindness, Bilateral blindness from glaucoma is projected to affect 8.4 million individuals worldwide by 2010 and greater than 11 million by 2020. Globally, glaucoma is a significant cause of vision loss that disproportionately affects women and Asians (Cedrone et al., 2008, 3-14). While increased IOP is a strong risk factor for the development of glaucoma, it must be remembered that many people with glaucoma have untreated IOPs of 21 mm Hg or less. Elevated intraocular pressure (IOP) is the most important known risk factor for the development of POAG, and its reduction remains the only clearly proven treatment. Several studies have confirmed that reduction of IOP at any point along the spectrum of disease severity reduces progression (Bowling, Chen, and Salmon, 2005, 1102-1104). The Collaborative Normal Tension Glaucoma Study has revealed that IOP reduction reduces the development of POAG in patients with ocular hypertension and reduces progression in patients with glaucoma despite normal IOP (Anderson, and Normal Tension Glaucoma Study, 2003, 86-90). In the UK, as mentioned by Kroese et al. (2002), glaucoma is, indeed, the second most common cause of blindness as estimated from blindness certification. This accounts for 11.7% of all certifications. In the age group of

Compare and Contrast two poems from your own interpretation Essay

Compare and Contrast two poems from your own interpretation - Essay Example The mention of death, â€Å"This is how I want to die!† (Sexton 5–6) suggests the persona’s suicide ideation, hence confirming the first assumption. The persona is unmindful of the other images in the painting, thus he expresses, â€Å"The town does not exist† (Sexton 1). At the lower right side of Van Gogh’s painting is an image of a town with houses that seem to be eaten up by the magnificent clouds. The persona is too focused on the stars in the painting, hence neglects the other things around the stars. This fascination with stars is suggestive of an irony. Normally, happiness is associated with merry-making, having parties, loud music, singing, dancing, etc. However, in the poem, the persona equates happiness with a starry night, gloom, silence, solitariness, and even darkness. Death is thus viewed as a positive experience, a beautiful thought, an attraction. Madness is the main theme in Fagle’s poem. The persona could likewise be Van Gogh, and the time setting could be before he commits suicide. The persona feels madness creeping in him and tries to fight it and thus pleads, â€Å"God deliver me - help me now deliver/all this frenzy back into your hands.† (Fagles 23–24). There is the struggle to keep himself sane. It is interesting to determine what makes the persona insane? The introductory lines bear this idea of insanity, thus: â€Å"Long as I paint/I feel myself/less mad (Fagles 1–3). The persona acknowledges the fact about his madness. He believes that painting could keep him from insanity. However, this statement is an anti-thesis because as the readers follow the thoughts of the persona regarding his painting, they will be convinced that painting only makes the persona lose his mind more. In the consequent lines, the persona reveals how deeply he is engrossed with his art that he imagines a â€Å"clo udrack

The effects of working mothers on children in the UAE Essay

The effects of working mothers on children in the UAE - Essay Example It is mother who guides children towards diverse fields. According to Cuber J.F (1955) an individual’s character is outcome of mother’s efforts. Thus a good mother with impressive credentials will bring up her children in an impressive way and inculcate all of her qualities into them to the maximum. On the other hand, mother who does not devote proper and required attention on her children cannot never attain purpose of hoping her children to be good group members even let alone good citizens. Thus evaluation that mother is, fundamentally, responsible for a good family can be understood from the impacts mother puts on children in a social milieu. Working mothers particularly are prone to effect children’s future because they hardly offer appropriate time to them. This phenomenon has been gaining ground across the globe on general and in UAE in particular. This paper is drafted to analyse role of mother and impacts which children get from the inattentive attitude mother has for children across the globe especially in UAE. This paper deals chiefly with the case in point of working mothers in UAE. I have structured this paper into various sections in which I have defined working mothers and their statistics, role of maids as a replacement of mothers’, working mothers in UAE and Gulf and negative effects which children get from working mothers. Further, I have also elaborated that factors which have caused increase in number of working mothers in UAE and Gulf and social aspect of working mothers in different sections under different headlines. I end this paper with logical conclusions and also some advices which, I find, essential towards a better future of the children and mothers. Working mother is one who earns livelihood for her family by working outside of the home. These services earn them handsome amount to make both ends meet and also to bring up children according to social changes and control. It is also a fact that every mother

Intuit case study Example | Topics and Well Written Essays - 250 words

Intuit - Case Study Example Through consumer research, intuit is able to understand the particular customer needs, launch improved products and predict future trends in terms of needs of financial products. Having successfully beaten Microsoft in the market for financial software and solutions, this is the time for intuit to further focus on unveiling products which answer the needs of every customer. It becomes the giant in the market this could lead to complacency and relaxation with a net effect of losing its trust among customers. Such tendency among market giants gives way for emerging companies to avail better products and take a share of the market with significant impacts. As such therefore anything could go wrong and for intuit to avoid such a turn of events they should focus more on market research, segmentation and unveiling products for the specific customer segments. The company has extended its product profile to cover also solutions for mobile devices and this expected to lure younger customers to acquire financial solutions. Carrying out successful consumer studies among these young customers requires the company to understand their behavior perfectly. Young consumer would typically share their ideas and opinions on social media thus the company should capitalize on social media channels in trying to gauge research results among this generation of

Have North Americans Stopped Caring Essay Example for Free

Have North Americans Stopped Caring Essay In Chapter 7 of Interest-Group Participation in American Democracy, an online source, an interest group is defined as an â€Å"organization or association of people with common interests that engages in politics on behalf of its members† (190). Since people cannot directly participate in governance, they associate themselves with groups that aim to change the political landscape. According to the same source, the rights of individuals to form such groups are protected by the Constitution (213). In spite of this, there seems to be a decline in participation of these groups. This paper aims to explain why. One of the factors that caused the said decline may be attributed to the dominance of the elite in political campaigns. In the past, citizens who share a common goal volunteered their time and energy to these endeavors. Today, campaigns require mammoth financial backing up to fund campaign activities opening doors for big corporations and the wealthy to make hefty contributions. The bottom line in the political industry is this: financial capital the wherewithal for mass marketing has steadily replaced social capital that is, grassroots citizen networks as the coin of the realm. † (Putnam, 39 40) An increase in cynicism is another cause for the decline in participation. According to Morris P. Firiona, people feel that only the â€Å"extreme voices† are heard leaving the â€Å"moderate middle† a couple of steps behind (395-425). Firiona also asserts that the transparency in the workings of the government showed people how messy policy making can get (Firiona, 395-425). However, it is important to note that the disillusionment is not completely depleting participation. Interest-Group Participation in American Democracy argues that the advancements in technology allow individuals to get involved without needing to go out to the streets to proclaim what they believe is right (204). With just a few clicks on the internet, current events unfold before the readers eyes. Discussion and blog sites are avenues which people take to express their thoughts and sentiments. These non-traditional means of participation are more convenient and less energy-consuming. These are popular especially among the youth who, according to Warren E. Miller and J. Merrill Shanks, have grown apathetic compared to previous generations (69). The dominance of certain groups such as the elite and the extremists, the increase in distrust in the government, and the waning of youth involvement are only some of the reasons why there is a decline in participation. This does not mean that citizens have stopped caring. As mentioned in the previous paragraph, non-traditional means of contribution is gaining momentum in this modern age.

Fieldwork Report in Physical Geography

Fieldwork Report in Physical Geography Importance of fieldwork in Physical Geography The process of observing and collecting data about people, cultures, topographic features and natural environments is considered as the field work. Field work is conducted not only in the wild of our everyday surroundings but also in the semi-controlled environments of a lab or classroom. Generally, field work contributes to help researchers to collect data about the people, species and dynamic places surrounding them. It is the fieldwork which enables the students as well as the researchers to examine how the scientific theories interact with real life. The importance of fieldwork is enormous in both the social and natural sciences. Social sciences deals with economics or history and mainly focus on people, culture, and society while natural sciences, such as biology or chemistry, focus on physical characteristics of nature as well as natural environments. So, in physical geography fieldwork is a standard method which offers new understandings of physical phenomena that can be obtained most clearly. In this way fieldwork turns out to be a highly enthusiastic means to obtain new interpretations when combined with proper tools and techniques associated with other wide-ranging mapping tools in the geographic information science (GIS science) laboratory like land cover or land shape data as well as digital elevation models derived from satellite imagery. Field work in Sundarban Sundarban is positioned along the cost of Bay of Bengal in the southern part of Bangladesh covering an area of 272,510 hectares of which 139,500 hectors are in Bangladesh and the remaining 133,010 hectares form the Indian part. The Sundarbans (Bangladesh part) was designated as a world heritage sites in 1997 by the UNESCO. The worlds largest mangrove Sundarbans consist of three wildlife sanctuaries (Sundarbans West, East and South) which are lying on disjunctive deltaic islands close to the boundary with India in the west of the main outflow of the Ganges, Brahmaputra and Meghna rivers. A complex network of tidal waterways, mud flats and small islands of salt tolerant mangrove forests intersected these sanctuaries. During high tides the area is swamped with brackish water that mix with freshwater from inland rivers. Alluvial deposits in this area are geologically very recent and deep. The landscape of Sundarban is dynamic in nature which is constantly being changed due to the combine d effect of the monsoon rains, delta formation, flooding and tidal influence. Sundarban. the largest mangrove forest in the world is an excellent example of a rich biodiversity and ongoing ecological processes. Moreover, Sundarban is illustrious because of its extensive range of flora such as Sundari (Heritiera fomes), Gewa (Excoecaria agallocha), Goran (Ceriops decandra), Hetal (Phoenix paludosa), Kholshi (Aegiceras corniculatum), Passur (Xylocarpus granatum), Hargoja (Acanthus ilicifolius), Keora (Sonneratia apetala), Kakra (Bruguiera gymnorrhiza), Kerpa (Lumnitzera racemosa), Nolkhagra (Phragmites australis) etc. though the forest flora in the western Sundarbans is not as diverse as in the east because of the abundance of saline conditions. Moreover, the sunderbans of Bangladsh supports largest diversity of fauna including the famous Royal Bengal tiger, different species of birds, numerous reptiles, and other endangered species, such as the estuarine crocodile and then Indian python. That is why Sundarban is a place of great interest for the researchers to conduct field work. Places of interest in Sundarban during the fieldwork: Katka Katka is situated at about 100 km from Mongla about 150km from Khulna city. It is considered as one of the most magnificent spots in Sundarban, where one will see Spotted Deers and Royal Bengal Tiger. This beautiful spot however was severely damaged during the cyclone SIDR. A beautiful sea beach is located on the west of this point and this place is more wild comparing to Hiron point. Major Attractions: Spotted Deer herds Jamtala watchtower to view wildlife Basking Crocodiles Tiger spotting The Katka beach Proposed fieldworks: Soil sample collection from Kotka by boring. Sediment collection through â€Å"sediment trapper† near Kotka Collection of water sample. Dublar Char Dublar char is located 25 km southwest of Katka and 35 km southeast of Nilkamal (Hironpoint). This is essentially known as the fisherman’s island. Major Attractions: Numerous species of fish and crab Raash mela on November Local fish processing procedures Unique topographical features Proposed fieldworks: Colleting soil samples by boring and using monolith, Determining the spot height points, wind speed and tidal information, Data collection of vegetation and biodiversity in that area, Collecting water samples, Surveying on the problems Prospects related to fish drying sector. Karamjal Karamjal is situated in the northeastern part of Shundarban near the Mongla port. It is 107 km away from Khulna city and is a significant eco-truism spot. Major Attractions: Basking Crocodiles breeding farm Monkeys Various representative plants of Shundarban Otter and Spotted Deer Proposed fieldworks: Colleting soil samples Soil samples , Collecting sediments from the river bed water sample collection Activities during the fieldwork The journey for Shundarban started in the morning of 9th November 2013 at 8.30 am. The fieldwork started by collecting â€Å"soil sample† through â€Å"boring† collection of â€Å"sediments† by â€Å"sediment trapper† and water sample collection near kotka in 10th November, 2013 and ended it by visiting Karamjal tourist spot and collecting of sediments from there in 13th November, 2013. The day to day description of activities during the fieldwork is given below:- Day-1 (10.11.13) Visited the Jamtala watchtower at Katka to view amazing wildlife Visited the beautiful Katka beach Collected sediments by â€Å"sediment trapper† Collected water sample. Day-2 (11.11.13) Studied the soil profile of Dublar Char (east side) to identify the Sedimentary Sequence based on Litho-stratigraphic Survey. Water sample collected by Hydrological survey. Measured the biodiversity and identified by vegetation survey. Identified and determined the spot height points by leveling survey. Measured the wind speed wave by GEOTIMED group survey. Observed and collected information of human economical activities focusing on the people related to the dry fish industry of Dublar Char by FGED group Questionnaire survey. Collected river bed sediments by â€Å"sediment trapper† Day-3 (12.11.13) Visited the West side of Dubler char. Collected information of human economical activities focusing on the people related to the dry fish industry of Dublar Char by FGED group Questionnaire survey. Arranged a Cultural program a Feast. Day-4 (13.11.13) Visited Karamjal. Collected soil sample from Karamjal. Arranged a formal Viva exam by honorable teachers. Major Challenges Fieldwork in Sundarban proved to be a quite difficult task in many ways. Some major challenges that we figured out during the fieldwork can be stated as following: Challenges during the study of soil profiles and lithological Survey: . The sample got a bit disturbed while preparing the profile as the soil was a bit friable. Loss of soil while cleaning up profile Presence and seepage of water in the study site.( From nearby water body) The soil sample collected by the gauge sampler sample got a bit disturbed. Human induced problems and technical error while collecting soil sample. Challenges during the study of Wave Wind measurement and hydrological survey: Facing difficulties during the plotting of the GEOTIMED device. Human induced troubles and technical error during wind speed measurement. Extreme time consumption during the survey . Insufficient collection of data. Challenges during the study of Biodiversity Vegetation survey : Risk of attack by tigers. Grid formation was disturbed by Dense plantation and obstructed the work. It was time consuming process to locate each grid. Identification of species was quite difficult.

Women, Work, and Family Foundation Essay -- Government Rights Feminism

Women, Work, and Family Foundation With the war in Iraq nearly two years old, I hoped that new leadership in the executive branch would put an end to the destruction overseas and funds would be redirected to rescue our receding economy, unemployment rate, healthcare services, and living conditions for the struggling American majority. November 2nd came and went, and those of us who shared my views found ourselves the minority. We shed a few tears and yelled at the unresponsive television screen, and surprisingly enough, the sun rose the next morning. No apocalyptic horses or trumpets, just a few chosen liberals feeling suddenly beckoned toward the promised land of Canada where certain rights are more a thing of the present rather than a dream of years to come. It is important to remember that while we do not make the decisions concerning the deployment of troops or the dropping of bombs, we do decide what condition we would like our country to be in when those serving the military are lucky enough to return home. In o ur current situation, I feel compelled to turn away from protesting the war and refocus on the home front. Many grassroots organizations have been inclined to take initiative in improving domestic policy while the president is not looking. For this reason, I have received another invitation to make a tax deductible donation to a non-profit organization: The Women, Work, and Family Foundation. I now have the personal opportunity to improve gender equality in the American workforce and receive a mug and free subscription to Newsweek in the process. "The first question is, obviously, Why [are they] asking for money?" (Woolf, p. 41) I must paint the landscape of gender equality in the workforce and determine if f... ... Works Cited: 1. Bernard, Jessie, "The Good-Provider Role: Its Rise and Fall." from American Psychologist, 36, 1981. 2. Friedan, Betty, The Feminine Mystique. (New York: W.W. Norton & Company, 2001) 3. Gornick, Janet and Meyers, Marcia, Families That Work: Policies for Reconciling Parenthood and Employment. (New York: The Russell Sage Foundation, 2003) 4. Pateman, Carole, "Three Questions about Womanhood Suffrage" in Suffrage and Beyond: International Feminist Perspectives" ed. Caroline Daley and Melanie Nolan. (Auckland, New Zealand: Auckland University Press, 1994) 5. Saxonhouse, Arlene, Women in the History of Political Thought. (New York: Praeger Publishers, 1985) 6. Seager, Joni, The Penguin Atlas of Women in the World. (New York: Penguin Books, 2003) 7. Woolf, Virginia, Three Guineas. (London: Harcourt & Brace Company, 1938)

Techno Kids Is it Equal Oppurtunity for All? :: Technology Computers Papers

Techno Kids Is it Equal Oppurtunity for All? I’ve been planning a dinner party for a week now. It’s my first time doing this and I’m a little nervous. At first I wasn’t sure whom to invite but my English teacher helped me decide. He encouraged me to invite people who will help me learn about how children are becoming more computer literate at such a young age, and if it is all children or only a select group. The guest list consists of Anne Hird, the author of the book Learning from Cyber Savvy Students. She researched a school called Cityview; it is a privatized, college-prepatory school for children who come from low-income families. She studied the students’ knowledge and expertise at exploring the Internet. Through one-on-one conversations with individual students, Anne found that even though the students often knew more than the teacher did, they never questioned the teacher’s authority or knowledge. Anne was able to get on the students level and listen to what they had to say. Even when a girl rambled about how she liked downloading Loony Toon posters off the Internet, Anne put it in her book as valid information.1 David Trend, next on the list, is the author of the book Welcome to Cyberschool and he has very strong opinions that the Internet is geared to middle to upper class white families. He sites the U.S. Commerce statistics that show low-income families are twenty percent less likely to have Internet access then middle to upper class families. David’s tone is harsh when he speaks about conservative people and corporations. Descriptions like crass and â€Å"solitary and internally embattled men† sprinkle the pages when talking about big businesses and authors of cyberpunk novels.2 The last guest is Barbie. She has her own Website with educational games and links to sites that encourage individualism and education for girls around the ages of six to ten. Plus, she’ll add a little spice to the mix. I decided to make Paia, a Spanish rice dish. The main ingredient is yellow rice, but I put in chicken and green peas, too. I stayed away from a meat and potatoes type entrà ©e because David seemed like he wouldn’t appreciate the typical Middle America food. The Paia gave the meal some culture.

Ambiguity in Shakespeares Hamlet Essay -- Essays on Shakespeare Hamlet

Ambiguity in Hamlet      Ã‚  Ã‚   Ambiguity of both language and action is commonplace in Shakespeare’s tragedy Hamlet. Let us examine what can be found relative to this ambiguity in the play.    D.G. James says in â€Å"The New Doubt† that the Bard of Avon has the ambiguous habit of charging a word with several meanings at once:    â€Å"Conscience does make cowards of us.† There has been, I am aware, much dispute as to what the word means here. For my part, I find not the least difficulty in believing that the word carries both its usual meaning and that of â€Å"reflection and anxious thought.† It is a platitude of Shakespeare study that Shakespeare could, with wonderful ease, charge a word with two or three meanings at once; there is hardly a page of Shakespeare which does not illustrate this; and, in any case, the word â€Å"conscience† means for us all both a command to do what is right and anxious reflection as to what is, in fact, the right thing to do. If I had to choose (what I feel under no compulsion whatever to do) between the two meanings proposed, I should unhesitatingly choose the former and usual meaning (43).    Harold Bloom in the Introduction to Modern Critical Interpretations: Hamlet expounds on the ambiguity and mysterious conduct of the hero during the final act:    When Horatio responds that Claudius will hear shortly from, presumably that Rosencrantz and Guildenstern have been executed, Hamlet rather ambiguously [my italics] makes what might be read as a final vow of revenge:    It will be short. The interim is mine. And a man’s life’s no more than to say â€Å"one.†    However this is to be interpreted, Hamlet forms no plot, and is content with a wise passivity, knowing that Claudius mu... ...es: An Impulsive but Earnest Young Aristocrat.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Masks of Hamlet. Newark, NJ: Univ. of Delaware P., 1992.    Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html    West, Rebecca. â€Å"A Court and World Infected by the Disease of Corruption.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Court and the Castle. New Haven, CT: Yale University Press, 1957.    Wright, Louis B. and Virginia A. LaMar. â€Å"Hamlet: A Man Who Thinks Before He Acts.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Tragedy of Hamlet, Prince of Denmark. Ed. Louis B. Wright and Virginia A. LaMar. N. p.: Pocket Books, 1958.

Test Cricket

Cricket is a bat-and-ball game played between two teams of 11 players on a field at the centre of which is a rectangular 22-yard long pitch. Each team takes it in turn to bat, attempting to score runs, while the other team fields. Each turn is known as an innings. The bowler delivers the ball to the batsman who attempts to hit the ball with his bat far enough for him to run to the other end of the pitch and score a run. Each batsman continues batting until he is out. The batting team continues batting until ten batsmen are out, at which point the teams switch roles and the fielding team comes in to bat.In professional cricket the length of a game ranges from 20 overs of six bowling deliveries per side toTest cricket played over five days. The Laws of Cricket are maintained by the International Cricket Council (ICC) and the Marylebone Cricket Club(MCC) with additional Standard Playing Conditions for Test matches and One Day Internationals. [1]Cricket was first played in southern Engla nd in the 16th century. By the end of the 18th century, it had developed into the national sport of England.The expansion of the British Empire led to cricket being played overseas and by the mid-19th century the first international matches were being held. The ICC, the game's governing body, has 10 full members. [2]The game is most popular in Australasia, England, the Indian subcontinent, the West Indies and Southern Africa. History Main article: History of cricketEarly cricket was at some time or another described as â€Å"a club striking a ball (like) the ancient games of club-ball, stool-ball, trap-ball, stob-ball†. [3] Cricket can definitely be traced back to Tudor times in early 16th-century England.Written evidence exists of a game known as creag being played by Prince Edward, the son of Edward I (Longshanks), at Newenden, Kent in 1301[4] and there has been speculation, but no evidence, that this was a form of cricket. A number of other words have been suggested as sou rces for the term â€Å"cricket†. In the earliest definite reference to the sport in 1598,[5] it is called creckett. Given the strong medieval trade connections between south-east England and the County of Flanders when the latter belonged to the Duchy of Burgundy, the name may have been derived from the Middle Dutch[6] krick(-e), meaning a stick(crook); or the Old English cricc or cryce meaning a crutch or staff. [7] In Old French, the word criquetseems to have meant a kind of club or stick. [8] InSamuel Johnson's Dictionary, he derived cricket from â€Å"cryce, Saxon, a stick†. [9] Another possible source is the Middle Dutch word krickstoel, meaning a long low stool used for kneeling in church and which resembled the long low wicket with twostumps used in early cricket.According to Heiner Gillmeister, a European language expert of Bonn University, â€Å"cricket† derives from the Middle Dutch phrase for hockey, met de (krik ket)sen (i. e. , â€Å"with the stic k chase†). [11] Dr Gillmeister believes that not only the name but the sport itself is of Flemish origin. [12]The first English touring team on board ship atLiverpool in 1859The earliest definite reference to cricket being played in England (and hence anywhere) is in evidence given at a 1598 court case which mentions that â€Å"creckett† was played on common land inGuildford, Surrey, around 1550.The court in Guildford heard on Monday, 17 January 1597 (Julian date, equating to the year 1598 in the Gregorian calendar) from a 59 year-old coroner,John Derrick, who gave witness that when he was a scholar at the â€Å"Free School at Guildford†, fifty years earlier, â€Å"hee and diverse of his fellows did runne and play [on the common land] at creckett and other plaies. â€Å"[13][14] It is believed that it was originally a children's game but references around 1610[14]indicate that adults had started playing it and the earliest reference to inter-parish or village c ricketoccurs soon afterwards.In 1624, a player calledJasper Vinall was killed when he was struck on the head during a match between two parish teams in Sussex. [15]During the 17th century, numerous references indicate the growth of cricket in the south-east of England. By the end of the century, it had become an organised activity being played for high stakes and it is believed that the first professionals appeared in the years following the Restoration in 1660. A newspaper report survives of â€Å"a great cricket match† with eleven players a side that was played for high stakes in Sussex in 1697 and this is the earliest known reference to a cricket match of such importance.The game underwent major development in the 18th century and became the national sport of England. Betting played a major part in that development with rich patrons forming their own â€Å"select XIs†. Cricket was prominent in London as early as 1707 and large crowds flocked to matches on the Artill ery Ground in Finsbury. The single wicket form of the sport attracted huge crowds and wagers to match. Bowling evolved around 1760 when bowlers began to pitch the ball instead of rolling or skimming it towards the batsman.This caused a revolution in bat design because, to deal with the bouncing ball, it was necessary to introduce the modern straight bat in place of the old â€Å"hockey stick† shape. TheHambledon Club was founded in the 1760s and, for the next 20 years until the formation of MCC and the opening of Lord's Old Ground in 1787, Hambledon was both the game's greatest club and its focal point. MCC quickly became the sport's premier club and the custodian of the Laws of Cricket.New Laws introduced in the latter part of the 18th century included the three stump wicket and leg before wicket (lbw). Don Bradman of Australia had a Test average of 99. 94 and an overall first-class average of 95. 14, records unmatched by any other player. [16]The 19th century saw underarm b owling replaced by first roundarm and then overarm bowling. Both developments were controversial. Organisation of the game at county level led to the creation of the county clubs, starting with Sussex CCC in 1839, which ultimately formed the official County Championship in 1890.Meanwhile, the British Empire had been instrumental in spreading the game overseas and by the middle of the 19th century it had become well established in India, North America, the Caribbean, South Africa, Australia and New Zealand. In 1844, the first international cricket match took place between theUnited States and Canada (although neither has ever been ranked as a Test-playing nation). Sachin Tendulkar of Indiawas rated by Wisden Cricketers' Almanack in 2002 as the second greatest Test batsman of all time, behind Don Bradman.In 1859, a team of England players went on the first overseas tour (to North America). The first Australian team to tour overseas was a team ofAboriginal stockmen who travelled to Eng land in 1868 to play matches against county teams. [17] In 1862, an English team made the first tour of Australia and in 1876–77, an England team took part in the first-ever Test match at the Melbourne Cricket Ground against Australia. W. G. Grace started his long career in 1865; his career is often said to have revolutionised the sport.The rivalry between England and Australia gave birth to The Ashes in 1882 and this has remained Test cricket's most famous contest[citation needed]. Test cricket began to expand in 1888–89 when South Africa played England. The last two decades before the First World War have been called the â€Å"Golden Age of cricket†. It is a nostalgic name prompted by the collective sense of loss resulting from the war, but the period did produce some great players and memorable matches, especially as organised competition at county and Test level developed.The inter-war years were dominated by one player: Australia's Don Bradman, statisticall y the greatest batsman of all time. It was the determination of the England team to overcome his skill that brought about the infamous Bodyline series in 1932–33, particularly from the accurate short-pitched bowling of Harold Larwood. Test cricket continued to expand during the 20th century with the addition of the West Indies, India, and New Zealand before the Second World War and then Pakistan, Sri Lanka, andBangladesh in the post-war period.However, South Africa was banned from international cricket from 1970 to 1992 because of its government's apartheidpolicy. Cricket entered a new era in 1963 when English counties introduced the limited overs variant. As it was sure to produce a result, limited overs cricket was lucrative and the number of matches increased. The first Limited Overs International was played in 1971. The governing International Cricket Council(ICC) saw its potential and staged the first limited overs Cricket World Cup in 1975. In the 21st century, a new li mited overs form, Twenty20, has made an immediate impact.

Nik’s CATIA V5 Tips and Techniques

The following is an archive of Nik’s CATIA V5 Tips and Techniques. To unleash the full functionality of CATIA V5, attend an AscendBridge CATIA Course or request a one day mentoring at your site. Call 1-888-326-TEAM or email [email  protected] com #1 Tips and Technique Q: Do you know how to convert a 2D drawing view (in dwg format) into a 3D Part using Advance Part Modeling options of CATIA V5? A: You Can use any 2D view with various drawing objects (even in dwg format) to create a 3D Solid. Copy the 2D view from CATIA drafting screen into Sketcher as sketch. As the sketch contains multiple Profiles you can not make a solid feature by simply selecting the given sketch, as a error prompts: Several Open Profiles If you select Yes the Feature definition box appears. Right click in blue area in front of ‘Profile/Surface Selection' Click on ‘Go to Profile Definition’ in Contextual menu Profile Definition Dialog Box opens Select the Part of Sketch you want to use for that feature. You can go on creating other features using same sketch but different sub profiles to make the final 3D Part. This method also helps in reducing the number of sketches in your Part history tree while modeling complex solids and better management of features using sketches. AscendBridge Solutions Inc. 1-888-326-TEAM www. ascendbridge. com Nik’s CATIA V5 Tips and Techniques #2 Tip and Technique Q: Did you know that designers can key in values in combination of units or in formulas in CATIA V5 dialog boxes? A: You can key in values in any CATIA V5 dialog box in the following formats irrespective of the Standard set units. For example if the length Units are set in mm and you are keying in the value for PAD length (as shown in Fig-1A) You can key in 10in and the PAD will measure 254mm (as shown in Fig-1B) AscendBridge Solutions Inc. 1-888-326-TEAM www. ascendbridge. com Nik’s CATIA V5 Tips and Techniques Also try to key in ((5in*6)/4)+9mm+500micron and click Preview the PAD will measure 200mm. The software automatically computes the entered value (even in the form of complex formula with combined units) equal to the units set in the CATPart and generate features with correct computed measurements. AscendBridge Solutions Inc. 1-888-326-TEAM www. ascendbridge. com Nik’s CATIA V5 Tips and Techniques 3 Tip and Technique Q: Do you know how to create a Hole with reference to center of another Hole in a Block or Plate using hole feature in CATIA V5? A: You can create a Hole with reference to center of another Hole in a Block or Plate using HOLE feature in CATIA V5 by following this procedure: †¢ †¢ †¢ HOLE Command Select the face of Block / Plate Select the Sketcher Icon †¢ †¢ Rotat e the view Create two constraints Horizontal Measure & Vertical Measure between Axis of previous hole and the Center Point of new Hole †¢ †¢ Exit the Sketcher Work-bench and OK in Hole Dialog-box. New hole located from center of previous hole is created. AscendBridge Solutions Inc. 1-888-326-TEAM www. ascendbridge. com Nik’s CATIA V5 Tips and Techniques #4 Tip and Technique Q: Do you know how to create multiple corners on a complex Profile, of equal radius and related to each other in CATIA V5 Sketcher? A: You can create multiple corners on selected points on a Profile in one step by following this procedure: †¢ Draw a required complex Profile in CATIA V5 Sketcher (as shown in Fig-1) †¢ Multi-select all the points on the Profile where the corners are required and select the Corner icon. Key in Radius value (as shown in Fig-2) The corners are created at all the selected points on the profile with given radius. (as shown in Fig-3) †¢ For modifying the radius of all the corners in one step just double click on first selected corner (without f(x) symbol) and key in the new value all the corners get updated to new value. The all corners created on the profile with this method are related to the first selected corner with a formula. But if required the formula can be modified or deleted in order to change the radius of any corner independent of the others. AscendBridge Solutions Inc. 1-888-326-TEAM www. ascendbridge. com

Flakes designs

1 . Tom Blake was a creative and successful surf pioneer/designer, a creative legend in the history of the sport, who almost single-handedly transformed surfing from a primitive Polynesian curiosity into a 20th century lifestyle. In the process, he was responsible for preserving much of surfing's oral history as well as resurrecting the streamlined surfboards of ancient times. Tom created the first â€Å"hollow† surfboard. At 15 feet long, 19 inches wide and 4 inches thick, it weighed less than 100 pounds an ultra light board for its time. Blake patented his â€Å"Hawaiian Hollow Surfboard† in 1930, and soon almost all racing battledores were hollow.Not only did the hollow boards work well in the surf by staying a float and creating it easier to maneuver but they were the consummate lifesaving tools. Adopted on the mainland by the American Red Cross Life Saving Division, the Hawaiian Hollow Surfboard totally revolutionized water rescue techniques in the United States an d around the world. This wasn't enough for Tom Blake as he then went on to invent ‘surf photography now known and recognized as a common thing among many he bought a 4†³xx† camera from Duke Kinkajou, created a waterproof housing for it and photographed Whisky's surfers from his paddlers.Published in National Geographic in 1935. Flake's photos not only impressed and introduced a wider audience to the Joys of surfing but also inspired two young California surfers to take up cameras: John â€Å"Doc† Ball and Don James and both became legendary surf photographers. After this he then went on to give his surfing paddlers more directional stability, Blake created (and patented) a small, keel-like fin, although the importance of this invention wasn't really appreciated until the late ‘ass when Bob Simmons, Joe Quick and others began to use them.Blake also invented the sailing surfboard, a concept that presaged the windsurfer. Besides being a freethinking innova tor and champion waterman, Blake was a visionary surfer, himself a prototype for an emerging lifestyle. Flake's passion and enthusiasm as a surfer and designer shaped the fundamental steps of our surfing life as it is today, Blake was a highly successful designer in the world of the ocean and surf crafts. Without him surfing or other waterspouts such a kite surfing or paddle boarding wouldn't be the same today.In my opinion Flake's passion and love for the water has driver him to become the most successful and creative surf designer to this day and has changed the life of many ocean enthusiasts . Whilst tom was building surfboards and ocean designs in the sass's the technology he used was not all as snazzy as some you can get your hands on to date. In saying that too handcraft and design a surfboard the basic tools and techniques work best. As with my work, Tom Blake uses wood and materials to create his innovative idea's to do with and push him to strive in what he loves most and h as passion for, Surfing and the ocean.To experiment and test ideas and designs to maximize the surfboards ability. Tom struggled at first with the production of his designs as the technology he could access was not advanced to create these rodents fast and precise. A few of the basic tools tom used to craft his hollow surfboard A. K. A the â€Å"cigar box† was: The hand plane: The bow saw: In my school project, the wooden hand board. I am using all of the same tools as tom but some slightly advanced and less time consuming such as the saber saw or Jigsaw where the bow saw was used and an electric sander where some of the sanding was done by hand.Although to shape the board I am still using a hand plane, exactly the same as Blake had used in the production of his designs including the first â€Å"fin† the hollow surfboard AKA the â€Å"cigar box†. Blake had an extraordinary skill when it came to shaping anything and a saw of any type fit in his hand perfectly. To m had an unusual sense of creating ideas from his mind and carving it out of wood perfectly. This is what helped him thrive to create such innovative designs with low technology. Tom is an inspiration of many shapers, surfers and surf photographers to this day and will always be remembered as â€Å"the man who shaped the surfing world†.Flakes designs and models he made then went on to be factory produced as he sold the rights of the design off. The machine and technology then used to create these roads, waterproof housings for camera's etc. Was then at a much higher standard and used mostly computer based and high tech machines. 3. There are a huge variety of career opportunities for Blake as he offers such a high range of skill and creativity in the design world, tom has a ability to apply attention to detail also a very special skill of being able to create and design what he imagines.With toms variety of skills there are many careers and paths tom could have traveled into, things such as: Surfboard shaper -for tom this would be an underestimate of himself and his skill, UT he could easily pursue a life in shaping surfboards or surf crafts. For tom this was only a hobby side of his life to maximize the crafts for his passion of the ocean, and produce a new and improved surf craft so that everyone could enjoy the thrills of surfing and not have to carry a 200-pound board.Architecture- if tom would have liked to veer his life into a completely different outlook and way of living he would have been very successful in the architecture design as he has the ability to imagine and picture designs in his head and make them real, in architecture this is important. Tom's creativity would have successfully ordered him through things such as house design and building design. Not that tom would enjoy this, as it has nothing to do with his love of the ocean.Photography- although photography is not looked at as a very high classed career option as there are so many photographers in toms time (sass's) the idea of surf photography was pretty unknown and foreign, Toms ability to stand out from the crowd and think outside of the box would and DID help him to create a footprint in the surf photography world. The Idea of creating a waterproof housing for a camera so that he could take his Fussily camera given to him by his dad is Just the kind of innovative and different thinking photography needs!Builder- Tom being able to picture where things could go and where things could be improved and how they could be improved would drive him through and kind of building, have it be construction, furniture, houses, functional or aesthetic, tom would be successful again with his ability to see where things go and need improvements. Toms picturing mind is a key step to any construction and design/production Job. Tom was a very quite child as he had lost his mother to tuberculosis at a young age and his father had given him to distant relatives as he was coping bad with the other's death.Tom's quite persona lead to him writing down and recording most things he did. This was is important as Recording your work is an important key to the design world and without it its hard thrive in your area. Although Tom was quite he definitely spoke through his actions and designs! The nature of toms work was in many aspects impressive and enjoyable for tom as the satisfaction of being a part of the surfing world and remembered by everyone was what pushed tom. The passion of the surfing and the love of ocean were really shown through his work and designs.

Marketing/Communications Aflac Duck Campaign

State of the Industry Paper Aflac Duck Campaign Introduction One company which has had success over the last decade is American Family Life Assurance Company or more commonly known as Aflac (duck voice). Historically, Aflac was a pretty successful company but they were still missing that one piece to make them recognizable. That one thing the company needed was a face and they found it when they launched their Aflac Duck Campaign. In this paper, the Duck campaign strategy will be discussed along with the history of Aflac, target audience and competition of Aflac, and the successful outcome of the campaign.History The American Family Life Assurance Company was founded in Columbus, Georgia by three brothers, John, Paul, and Bill Amos in 1955. Three years later, the company had their first big plan which was developing a cancer expense policy. Several years afterward, Aflac expanded by adding numerous diverse policies to cover accidents, dental, disability, hospital care, and other heal th events. In the 1960s, Aflac thrived on making presentations to companies with large groups of employees. Today, the overwhelming majority (96%) of Aflac’s policies are bought at work through a payroll-deduction basis.Later in the 1970s, Aflac continued its success by expanding into the Japan market. Aflac was only the third American company to sell insurance in Japan. This has proved to very successful since today, Japan is about three-quarters (75%) of the company’s revenue. Aflac continued to do well through the 1980s and into the 1990s and named a new CEO, Daniel Amos, in 1990. Under the newly appointed CEO, Aflac become a Fortune 100 best company to work in the United States in 2000. Overall the company had taken shape beautifully in its history.It was the largest provider of renewable insurance in the US and it was also the largest provider in Japan (History 2012). So what is the problem? Daniel Amos wanted to change one thing about his company and that was bra nd awareness. Despite the success, after initiating name awareness ad campaign in the United States Aflac the name recognition for Aflac came back at 2%. After various attempts to get the company recognized â€Å"The Duck† debuted on New Year’s Day in 2000 (Amos 2010). â€Å"The Duck† â€Å"We had to do something dramatic,† stated Aflac CEO Daniel Amos in a Harvard Business Review (Amos 2010).In the late 1990s, Aflac began listening to agencies pitch ideas for new television advertisements. One agency, Kaplan Thaler Group, was in a meeting tossing around ideas and they themselves were having a tough time remembering the name of the company. Amos explains, â€Å"One day, one of them asked, ‘What’s the name of the account we’re pitching? ’ A colleague replied, ‘It’s Aflac-Aflac-Aflac—Aflac. ’ Someone said that he sounded like a duck, and the idea was born† (Amos 2010). During testing of the differ ent advertisements, Kaplan Thaler ad scored 50% than what Aflac was previously doing.Amos liked that the commercial pointed fun at the company’s name (Amos 2010). When Daniel Amos tried explaining the ad to others they simply did not understand the reasoning behind it. The first Aflac Duck debuted on CNN on New Year’s Day in 2000 (Amos 2010). The bit ran four times an hour. From this point on the rest was history. The first day the commercial aired, Aflac had more visits to their website than the entire year before. Weeks later, the company was getting requests for stuffed animal versions of the duck (Amos 2010).Months later, Amos describes an event at Disney Studios that Aflac was sponsoring. â€Å"We didn’t know whether it would be a good idea to put ducks on all the tables†¦.. I was just watching to see if ducks were left on the tables,† said Amos. This next encounter confirmed Amos had found what he had been looking for. â€Å"I spotted the head of Disney Studios with a bulge under his jacket. When I jokingly asked him what was going on, he said, ‘I want you to understand that Donald is always king around here. But I want to take one home to my kids† (Amos 2010).Daniel Amos had found a dark horse. A duck quacking out the name of his company with various celebrities repeatedly asking for the company name was his winner. â€Å"The Duck† had been born. Target Audience Aflac believed it needed the duck to attract more of their target audience. With the company’s cancer expense services there was not much more room for growth from that audience. That audience is the 35 to 54 year old age group because most of the company’s policies came from business groups. Since Aflac was trying to make a push in selling more policies regarding accident nd liability insurances, they wanted to reach out more to families and attract new customers. Since many other insurance companies offer pretty much the same i nsurance policies Aflac needed a way to stick out (Sunset 2008). This is where the duck comes in. Competition Insurance is always a buyer’s market because everybody wants to have coverage and be protected from accidents, liabilities, health, and other events. Aflac offered similar services to its competing insurance companies such as Citizens Financial Corporation, Conseco Incorporated, and Amerisafe Incorporated.In a tough industry, Aflac had a hard time selling policies outside of their corporate base that they had already built years prior (Sunset 2008). They needed a way to leapfrog the competition. This where the duck comes in. Marketing Strategy behind â€Å"The Duck† As mentioned previously, the Kaplan Thaler Group (KTG) was responsible for creating the pitch idea for â€Å"The Duck. † KTG had developed their own advertising model called â€Å"Big Bang. † KTG’s website describes a â€Å"Bang† as, â€Å"†¦creates brand experience s and connections resulting in deep relationships† (Thaler).Aflac was looking for that deep relationship with consumers so they could be recognized. All the initial spots for Aflac comprised of one central theme. It turned the company’s weakness, a difficult name, into its strength by making that most of the campaign’s humor (Sunset 2008). In all the early advertisements, it started with a small group of discussing a recent accident or trying to decide what insurance company they should buy policies from. In both spots, the people cannot recall the name of an insurance company, the duck pops up and quacks, â€Å"Aflac! This happens continuously throughout the commercial typically with the duck doing something humorous in the background. When people watched more and more of these commercials they already knew what they were getting and that was Aflac. The name became instantly memorized because of the repetition the commercial provided. Looking at the ads, there are several examples of tactics discussed from class. As discussed in Day 12 of lecture, just the foundation of distraction played a role in the commercials. Using the humor of the duck repeating the company name distracted you from what the company s trying to sell but you remembered the name and it made you interested in what the company was. Also from Day 12, the commercial displays the elaboration likelihood model. The level of elaboration is low thus leads the viewers to view the message peripherally. Now since the viewers understand this peripherally they are not taking logic, information, or rational thinking into account. They are viewing it as humorous, which in the Aflac advertisements sparked a change in attitude because immediately the company was more recognized.People accepted the position of the message, the name recognition, probably due to how it was spoken to them and who was saying it. A duck quacking the company name to you repeatedly is easy to remember. Also, p eople had the ability to process the message of name recognition because now that it had a symbol/face it was so easy to remember. Now that the marketing strategies behind â€Å"The Duck† have been revealed, it is easy to understand why there were immediate results. Outcomes/Results As previously mentioned, the day Aflac aired their first â€Å"Duck† commercial; they had more visits to their website that day than the previous year.In the first two weeks of the first year (2000), the company had more sales leads than in 1998 and 1999 combined. In the second quarter of the first year, the company had a record quarter of $168 million in sales (Sunset 2008). In the first year of â€Å"The Duck† in the United States, sales went up 29%. In three years, sales were doubled (Amos 2010). For the first time ever accident/disability insurance swapped with cancer-expense insurance for the company’s number one product (Sunset 2008). Also in the third year, Daniel Amosà ¢â‚¬â„¢s goal was met. Aflac achieved 94% brand awareness.The new account growth increased 10% and the mid-sized business accounts increased 20% (Kaplan Case Study). In 2008, Aflac’s two main markets, USA and Japan, had combined revenue of $16. 6 billion, which is almost double the revenue from the last year (1999) without â€Å"The Duck† (Amos 2010). Aflac has also been named a Fortune 100 Best Company to Work For over the last fourteen years. Aflac was also named on Fortune 500’s list for Best Company overall (Corporate Report 2012). In 2010, Aflac was the number one preferred voluntary insurance carrier (Kaplan Case Study).These results speak for themselves and Aflac is not slowing down. â€Å"The Duck† is everywhere. Looking at Aflac’s website, there are numerous ducks on each page. Aflac is one of the main sponsor’s for NASCAR driver Carl Edwards, who has a giant ducks all around his car. â€Å"The Duck† makes an appearance yearl y in the Macy’s Thanksgiving Day Parade. Aflac has become a mainstay in the world of college football by sponsoring The Heisman Trophy and â€Å"The Duck† often makes appearances with â€Å"The Aflac Trivia Question. † Aflac also makes appearances with the National Football League and Major League Baseball (Aflac Homepage). The Duck† has met some stars over the years as well such as Chevy Chase, Yogi Berra, Yao Ming, the 2004 United States Olympic Swim Team, and even cartoon characters Bugs Bunny and fellow duck, Daffy. Over time, â€Å"The Duck† has also appeared on â€Å"The Tonight Show† and â€Å"Saturday Night Live† (Sunset 2008). â€Å"The Duck† has garnered several awards itself. In 2004, â€Å"The Duck† was named one of the country’s favorite advertising figures (Press Release 2004) and was an original member of the Advertising Walk of Fame (Sunset 2008). Also, a two time Gold Effe Winner (2002 & 2004), Web by Award for Best Web. Com (2010), and People’s Voice Award Winner. The Duck† also had a higher Q Score, which measures familiarity, than Ronald McDonald and the Energizer Bunny (Kaplan Case Study). Aflac does not plan on slowing down this phenomenon either with their newest Duck campaign, â€Å"Get the Alfacts. † Conclusion In conclusion, it should be obvious that the Aflac Duck was one of the most successful campaigns in the past few decades. The company had a great start with their good long history but it just needed that final push. The marketing strategy put in place by Kaplan Thaler Group and Aflac was well put together and they created the company symbol they wanted. The Duck† was able to target the audience, beat out the competition, and get the results Aflac was looking for. When Ms. Kaplan Thaler was asked if the duck will begin saying more than â€Å"Aflac,† she replied, â€Å"That’s going to be up to him. Right now, the Aflacts s peak for themselves† (Elliott 2009). References Sunset, B. (2008, January 28). The Aflac Duck Campaign. Retrieved from http://marketing-case-studies. blogspot. com/2008/01/aflac-duck-2000-campaign. html Amos, D. (2010). How I Did It: Aflac's CEO Explains How He Fell For The Duck. Retrieved from http://www. nternationalistmagazine. com/AflacsCEO. pdf Case Studies Kaplan Thaler. Retrieved from http://kaplanthaler. com/clients/case_studies Thaler, L. , Thaler, R. BANG! Getting Your Message Heard in a Noisy World. Retrieved from http://www. thepowerofsmallbook. com/index. php/other Abbey, R. (2010). Encouraging Animal Advertisers to Pay for the Use of Animal Images: A Voluntary Certification Approach. Retrieved from http://sjalp. stanford. edu/pdfs/Abbey. pdf Elliott, S. (2009, April 21). Not Daffy or Donald, but Still Aflac’s Rising Star. Retrieved from http://www. ytimes. com/2009/04/22/business/media/22adco. html? _r=1;scp=2;sq=Aflac;st=cse (2012). Aflac 2012 Corporate C itizenship Report. Retrieved from http://www. aflac. com/us/en/docs/investors/CSRReport. pdf (2012). Aflac History. Retrieved from http://www. aflac. com/aboutaflac/corporateoverview/history. aspx (2004, September 20). Aflac Press Release. Retrieved from http://www. aflac. com/aboutaflac/pressroom/pressreleasestory. aspx? rid=616598 (2012). Aflac Homepage. Retrieved from http://www. aflac. com/aboutaflac/corporateoverview/missionandvalues. aspx

Ethical analysis on a contemporary issue in the news Essay

Ethical analysis on a contemporary issue in the news - Essay Example Goldman Company is not an exception to this because; it has been in several occasions engaged in shoddy business. The company is seen as a greedy, with the sole intention of making money, and allowing its managers to acquire large wealth in the process leading to the creation of a negative image. The company is among other companies on Wall Street that are engaged in several business operations, and managed to overcome the storm of the financial crisis, and still doing well despite the challenges facing the company in relation to ethics. The role of the company in ensuring that it collects a lot of money is visible from the inception. The company, Goldman Sachs began in 1869 as a humble company with the sole purpose of clearing for commercial paper. The company founded by Marcus Goldman, and his son in law Samuel Sachs began as a loan provider for small banks. Later the company was influenced with the market environment thus moved from the set idea of the founders to start of the one-on-one loans. The company due to the method of operation led to the market crash of 1929. Despite the negative contribution, the company managed to overcome the negative image and continued to become a greater company with increased revenue and capital. The company engaged customers in making money leading to the development of a new strategy of operation, which created a chance for the company to raise more capital. The approach employed in the system was to create an investment company buys 90% shares. In buying 90% of the investment company shares, Goldman drives the share prices up, and because the shares have been bought by the company. In response, the buyers rush to buy the shares of the company which the Goldman sells at a price higher than the initial buying price. In such case, the company becomes a broker and has defied the honesty issue in business ethics. Goldman by conducting such businesses raises a lot of money. The money

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Poor nutrition; food poverty; food deserts in Nigeria - Essay Example Just like the rest of the world, most African countries suffer from poor nutrition, food poverty, and food deserts. In West Africa, Nigeria turns out to be one of the most affected countries, and such conditions mostly trickles down to pregnant women. While the role of proper nutrition and food security in pregnant women in African needs efficient management, it is also essential to apply concepts of food economics in the management of the outlined issues (Yamin & Norheim, 2014). This report will aim to analyse poor nutrition issues in pregnant women living in Africa, while relating to specific countries, as well as the influence these issues have on health promotion. Furthermore, the report will examine questions concerned with the control of prevalent diseases in pregnant women. One of the main issues affecting Sub-Saharan Africa in terms of poor nutrition is the rise of migration patterns in recent years, especially to the Western world. Currently, among all African countries, Nigeria takes the lead in representing the continent, claiming the most predominant immigrant residents in a number of first world nations (Shrimpton, 2006). On the other hand, if at all there are any impacts of immigration on their nutritional status and the results of pregnancy of women in their native countries, many studies have not captured such data comprehensively. Thus, it is currently unidentified, to some extent, about the dietary insufficiencies as well as pregnancy complications not only in Nigeria, but also in the entire Sub-Saharan Africa. These discrepancies have led to unexploited opportunities focused on the most suitable antenatal care aimed towards the reversing the likely high risks in different groups of women during pregnancy. According to Shrimpton (2006), poor nutrition in pregnancy among Sub-Saharan women, with in-depth focus on Nigeria, leads to the most common

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Free

Freedom of speech Essay Freedom of speech and the liberty to uphold oneÂ’s expression has long been the subject of many debates. It has taken centuries if not years for mankind to come to a point where many can easily voice their opinions without having to ponder over the consequences. But one should always know where to draw the line. Freedom of expression also needs to have its limits. Two of the masterminds who put forth their work on liberty and freedom of speech were John Stuart Mill and Jean-Jacque Rousseau. The concepts penned by Rousseau contradict those that were constructed by Mil; while the former focused on the functioning of the society as a whole, the latter advocated the rights of the individual to his freedom. Mill basically argument in his piece ‘On LibertyÂ’ allows for Utilitarian approach. His main idea was to give society and human nature a complete independence to mature and expand in infinite ways and direction. The main idea revolved around the kind of power that can be placed upon the individual by the society, and how that power was wrong unless exercised in self-defense. In particular, minorities were often the ones being oppressed. Mill pointed out that this tyrannical behavior was being supported by the major thinkers of that day. Public opinion followed the opinion of these thinkers and hence ended up doing the same. ‘On LibertyÂ’ sought to diminish the power the society had over an individualÂ’s freedom by giving that individual the freedom of speech. It was identified through the works that most people had precedent and preference which further provoked dissent and thus pressurized people. Mill also noted that there was no way of judging people on their inte rference into another personÂ’s private affairs. MillÂ’s idea of complete and total independence from society is contradicted in RousseauÂ’s works ‘The Social Contract,Â’ according to which man was restricted by the state and society that he existed in, once he became a part of the land he gave up the right to himself; society had a right upon the individual which he agrees to when he chooses to exist within a given society. This, he believed, was done for the greater good of the entire society; thereby his main focus was the society and not the individual, unlike Mill. For Rousseau, society itself was like a collective individual and that collective entity was sovereign and not a singular entity. He  allowed for individuals having their own aims and goals, but asserted that the will of the collective paved way for the greater good. By this definition he gives the society the power to act for the greater good and confirms that authority as absolute. He even goes as far as to recommend the death penalty for anyone who goes against this norm. Their ideas give us two different facets of life. Should one speak oneÂ’s mind or work for the greater good of the society?Mill believed in supporting diversity while condemning conformity by rejecting any form of manipulation that could be applied to a personÂ’s opinion or behavior. It was the revolutionary authorÂ’s belief that liberty forms the basis of much of the social progress that takes place. Through ‘On Liberty,Â’ it is asserted that freedom of speech is important primarily because to begin with, the opinion which most find disdainful maybe the correct one. Secondly, even if one voices a direly disproportionate view, refuting it will only help strengthen the general understanding of the topic amongst the masses. It was MillÂ’s belief that by continuously voicing thoughts, ideas and questions people kept society moving and defied stagnation. ‘The Social Contract,Â’ on the other hand goes onto state that the authority the ruler has over the state is like that of the father over his child. There is literally absolute control. Through RousseauÂ’s argument we are told that the mighty are the fittest to lead and decide what is best for the entire society. The wellbeing of the society depends on it functioning as one body, mind and soul. Each individual is part of the grand scheme which is built around the orders of the sovereign i.e. the rulers of the state. Mill charted three categories of freedom and asserted that the society was to abide by all three, if it were a free society. The first was freedom of thought and opinion, the second being the right to plan oneÂ’s life and future and the third to associate with other individuals on mutual grounds. The main idea behind this was that one should be able to pursue their own whims without hurting others in the process. Rousseau also has three implications of the contract. The first one being the fact that the conditions of the contract are same for everyone which is why everyone will collectively make it easier for everyone else to follow, secondly an individual cannot stand against the authority because he has given up that  right because he is a part of the state, and lastly, there is completely equality ergo the natural freedom that people enjoy stays intact, regardless of the social contract. It was in the ‘Discourse of InequalityÂ’ that Rousseau observed of inequality that the powerful has the choice between giving the masses an equal piece of the pie or letting the masses rot while they took everything for themselves. He was not an advocate of the powerful; he merely illustrated how the meek must always follow them because they have no other choice. The problem with RousseauÂ’s approach is that it completely rejects the claim that minorities or small groups may have on the society. If the masses chose to, they can quite literally annihilate any small sects that they wish without as much as a blink of an eye. In this regard, we are forced to side with MillÂ’s argument. However, ‘On LibertyÂ’ has its own faults because it focuses too much on the individualÂ’s needs without paying much heed to the society. Mill believed that the only instance where any one person or the society itself was justified in interfering with someoneÂ’s freedom was for their own self-preservation. In this way MillÂ’s only restriction on liberty was when it ended up harming other people, for which he advocated restraint. He was against the idea that meddling in someoneÂ’s affair. Diversity was not something to be toyed with, but the right to liberty was to be treated with respect. One has to also note that much of MillÂ’s work is at times vague on the limitations that can be placed on an individual. Another weak point is his extreme emphasis on the individual and not creating a balance between the individual and the society. While the individual was required to support the society he/she lived in, that by no means gave society any right to probe into their matters. As stated in the ‘Discourse of Inequality,Â’ “The difference between good and bad men is determined by public esteemÂ… The rank of citizens ought, therefore, to be regulated, not according to their personal merit Ââ€" for this would put it in the power of the magistrate to apply the law almost arbitrarily,” this shows that he believed that individuality would only hinder the laws that had been catered to the society as a whole. If each person was to be accounted for then the whole as Rousseau saw it, would come to a halt. Both authors present two extreme ways of life. while one advocates complete and total freedom, albeit not at the expense of others, the other goes on to suggest that freedom is restricted only is what the choices someone more powerful has selected for the majority. For freedom of speech both arguments do not fit. There needs to be a balance between the two. One cannot allow complete and total freedom of speech because inadvertently, whether it was intended or not, an individual may end up harming the society he/she lives in. If everyone began to voice a million different point of views at the same time there wouldnÂ’t be diversity, there would be chaos. Similarly, if the entire society was to follow the whims of a few men and women then society will not be able to move on. New ideas would never develop; people would never gain knowledge because knowledge would itself become restricted. Someone needs to stop talking to allow for the silence that precedes anotherÂ’s idea. History shows us that without speaking oneÂ’s mind, no real revolutions would have taken place, that being said, history also shows us how massive panic can sweep nations because of the freedom of speech that was given to the people. A balance between the two is needed. Social responsibility needs to be practiced with the freedom of speech; the two should be taken as a packaged deal and not separately. Works Cited Rousseaus Social ContractRousseaus Discourse on InequalityMills On Liberty