SEO Changes over the Past Few Years Essay Example | Topics and Well Written Essays - 2500 words

SEO Changes over the Past Few Years - Essay Example As the discussion emphases there is a large number of personnel who examine the current trends taking place in SEO in various search engines. Bearing this in mind, this paper will focus on Google, as a search engine in relation to the SEO changes it has made in the last few years. According to Forbes, Google is a technology company that aims at boosting how information is linked with people. It is noted that Google major focus is on search, platforms, advertisements, and operating systems. With the primary focus of the paper being on searches, it is asserted that the search part of Google includes numerous online content and a large array of web sites that is accessible to any person with internet connectivity and the Google search engine. According to the paper findings good SEO is the utilisation of the strategies and techniques that ensure that a website ranks highest and appears most often in searches by the targeted client base. In the past, websites used to use a few appropriate explanations that were related to the content along with Meta tags. However, these traditional techniques cannot apply in the current setting due to changes that have occurred. The changes have been driven by Google, which provides the major search engine. Good SEO involves content that is of high quality. High-quality content ensures that the website has relevant subjects and terms that are normally used during searches. The more the information, the more the search engine will show up the website in the search results. Further, regular updates ensure that the quality is enhanced.